Sex and intimacy are a fundamental part of the human experience, but they’re rarely talked about in the same way as food or water. We want to change that.
Sex can be hard, messy, dirty, awkward, funny, confusing, exciting and weird, but it should always be pleasurable. Friction gets in the way of pleasure. Friction can be physical or psychological, it can refer to shame, vulnerability, experience level, desire or drive – anything that creates a barrier between a consenting adult and their ability to experience pleasure.
drip(feed) exists to educate, stimulate and create conversations about sex and intimacy that explore friction to help you feel good. We’re challenging the archaic structures that restrict and inhibit basically everyone. We respond to real friction points of real people who have sex or want to. As long as you’re a comfortable, consenting adult, nothing should be taboo or reinforce that shame that so often comes with sex and intimacy.
drip and drip(feed) were born from Hugh Crothers’ passion for reducing shame and friction to improve people’s sex lives. Because of this, we’re passionate about representing and talking about real sex, and sharing stories and information from all kinds of people to serve everybody. Please get in touch if you’d like to write for us, help us improve or want us to cover a particular topic. We’re always looking to expand our community and welcome feedback, input and anything that will help make drip(feed) a safe and valuable resource for all.
We don’t have all the answers, if you have feedback or something you’d like us to explore, please get in touch.
Founder (he/him)
Hugh Crothers
I’m a cis gay man and former interior designer. I studied Spanish and Japanese as well as gender/queer theory during my undergraduate degree in Melbourne. I went on to complete a Bachelor in Design which included two years abroad in Berlin. In my design honours year I completed a thesis exploring the occupation of public space by marginal groups; looking specifically at intravenous drug users and queer men that utilise cruising areas, colloquially in Australia know as beats. I’ve always been interested in the intersection of design, sexuality and health and drip is the merging of these passions.
I learnt most of what I know about sex by seeking it out myself and hooking up with older members of the community (thanks daddies). As a young queer person, I struggled to find educational and unbiased content about sexual health, fetish and kink, which is why I wanted to create drip so that these sorts of topics could be presented in a unbiased way. The feed is a love letter to my 18yr old self while the products are born out of a need for an elevated experience that adds, rather than detracts, from sexual experiences and pleasure.
Hear from Hugh Crothers about the most common misconceptions around lube. ents, or welcome customers to your store.
"Amazingly gentle on the body and lush texture. I’ve been using Drip water based daily for almost a year now. I had chronic health problems related to other lubes and came across Drip in my search for something that would not cause me problems. I’ve loved it ever since!" -SJ
